Jessica Spencer

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SPIN 1038: Social Strategising For Plan B

Digital

During my time assisting on Plan B, I pitched a new way of deciding the Plan B single of the week. Previously, the single was chosen by the public by voting in a poll on Twitter.

My concept was for the poll to utilise the retweet/like capabilities which allows fans to vote while expanding the reach of the tweet. In its first week, the poll received over 3,000 retweets and 1,000 likes.

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In times when two artists featured on a song and no photos of them together were available, I edited their photos together in Photoshop.

 

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